The call nobody answered
When the owner is on the job, new leads go to voice mail, and the customer calls the next company.
A May 2026 survey of 500 construction and trade firms and 2,000 consumers found that 83% of consumers pick the business that answers first (Moneypenny survey, reported by Contracting Business, May 2026; source). The same survey found 24% want to be able to reach a business between 5 and 9 pm.